Author: Daley, Kevin
Brand: McGraw-Hill Education
Edition: 1
Features:
- Used Book in Good Condition
Number Of Pages: 228
Release Date: 01-08-1995
Details: Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you. Inside you will discover how to: Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter Guide the dialogue through a discovery of needs and needed decisions Negotiate objections, and close effectively Uncover the motivators that move sales to more predictable closure
EAN: 9780786304554
Languages: English
Binding: hardcover
Item Condition: New
