Author: J. Paul Peter

Brand: McGraw-Hill Education

Edition: 11th

Features:

• Used Book in Good Condition

Number Of Pages: 816

PartNumber: 9780077861056

Release Date: 11-10-2012

Details: Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

EAN: 9780077861056

Model: 9780077861056

Languages: English

Binding: hardcover

Item Condition: New