Author: Harshaw, Richard
Brand: Executive Excellence Publishing
Edition: First Edition (US) First Printing
Number Of Pages: 295
Release Date: 08-10-2004
Details: Everything You’ve Ever Learned About Marketing And Advertising Is Wrong. Everything You’ve Ever Heard, Everything You’ve Ever Tried, And Everything You’ve Ever Done Is All Wrong! Most people don’t get this simple marketing truth: Marketing’s job is to facilitate the prospects’ decision-making process and cause them to say, "I would have to be an absolute fool to do business with anyone else but you——regardless of price." Start marketing the right way today, and start seeing real results.
EAN: 9781930771048
Languages: English
Binding: hardcover
Item Condition: New
