Author: Moore, Geoffrey A.
Brand: Business
Edition: Illustrated
Format: Illustrated
Number Of Pages: 240
PartNumber: 9780062040893
Release Date: 06-09-2011
Details: “Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Mooreconnectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
EAN: 9780062040893
Model: 9780062040893
Languages: English
Binding: hardcover
Item Condition: UsedLikeNew
