{"product_id":"theres-a-customer-born-every-minute-p-t-barnums-secrets-to-business-success","title":"There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vitale, Joe\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Amacom\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003eUsed Book in Good Condition\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 240\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 30-01-1998\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Among his many incarnations, P. T. Barnum always maintained one role: that of the greatest promoter of all time. He added mystery and dazzle to every project he touched, sending the public into a frenzied stampede -- straight through his doors. How did he do it? What business secrets can we learn from him today?\nHere is the first book to explore Barnum's extraordinary genius for making money. It follows his fascinating and wildly varied career as a newspaperman, a politician, an entrepreneur, a promoter, and the founder of both America's most popular museum and its most famous circus -- revealing the business tactics he employed each step of the way.\nAs the book shows, it's not enough just to advertise, or set up an ordinary table at an annual trade show, or hand out pens and coffee cups. These are shown to be the hallmarks of mediocrity, of a business doomed to stagnate -- even fail -- in today's competitive environment. By following Barnum's lead, readers will learn to stretch their minds, grow their businesses, line their wallets... and have some fun in the process.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780814479537\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eItem Condition:\u003c\/b\u003e New\u003c\/p\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":51757840105773,"sku":"FBM_New_421","price":32.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5853\/5981\/files\/91t48PA5ArL.jpg?v=1768500822","url":"https:\/\/silkroadstore.us\/products\/theres-a-customer-born-every-minute-p-t-barnums-secrets-to-business-success","provider":"Silk Road Store","version":"1.0","type":"link"}