{"product_id":"the-second-curve","title":"The Second Curve","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Morrison, Ian\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Ballantine Books\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e 1\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 272\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 21-05-1996\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e \"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE.\"\n--George Harvey, Chairman, President, and CEO Pitney Bowes, Inc.\n\nIn The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive.\n\nIn the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations.\n\n\"In a highly readable manner, Ian Morrison has pinpointed the key strategic problems facing our company and many others. His broad-ranging examples and insightful analyses are relevant throughout our organization.\"\n--Peter Bury, President and CEO\nCable and Wireless Innovations, Inc.\n\n\"This is a book for anyone trying to figure out how to make money on the Internet, what country to invest in, or how to earn profits beyond the next fiscal year.\"\n--World Business\n\nFrom the Trade Paperback edition.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780345405418\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eItem Condition:\u003c\/b\u003e New\u003c\/p\u003e","brand":"Ballantine Books","offers":[{"title":"Default Title","offer_id":51736201822509,"sku":"0000003802","price":21.61,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5853\/5981\/files\/51YEAPWXKXL.jpg?v=1767946031","url":"https:\/\/silkroadstore.us\/products\/the-second-curve","provider":"Silk Road Store","version":"1.0","type":"link"}