{"product_id":"the-marketing-imagination","title":"The Marketing Imagination","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Theodore Levitt\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Free Press\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 203\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-10-1983\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive \"Levitt on Marketing.\" Now Theodore Levitt -- renowned as the Harvard Business School's \"guru of marketing\" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay \"Marketing Myopia,\" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780029188408\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eItem Condition:\u003c\/b\u003e UsedLikeNew\u003c\/p\u003e","brand":"Free Press","offers":[{"title":"Default Title","offer_id":51757996015917,"sku":"U000001630","price":11.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5853\/5981\/files\/71T6hMtgwfL.jpg?v=1768505566","url":"https:\/\/silkroadstore.us\/products\/the-marketing-imagination","provider":"Silk Road Store","version":"1.0","type":"link"}