{"product_id":"services-marketing-integrating-customer-focus-across-the-firm","title":"Services Marketing: Integrating Customer Focus Across the Firm","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zeithaml, Valarie A.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e 7\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 544\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePartNumber:\u003c\/b\u003e 9780078112102\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 13-03-2017\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.\n\nNew research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint\/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780078112102\u003c\/p\u003e\u003cp\u003e\u003cb\u003eModel:\u003c\/b\u003e 9780078112102\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eItem Condition:\u003c\/b\u003e New\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51751502741805,"sku":"BOOKS_SMIC_1_BA_NEW","price":62.73,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5853\/5981\/files\/61e4ivYYDTL.jpg?v=1768454206","url":"https:\/\/silkroadstore.us\/products\/services-marketing-integrating-customer-focus-across-the-firm","provider":"Silk Road Store","version":"1.0","type":"link"}