{"product_id":"persuasion-social-influence-and-compliance-gaining","title":"Persuasion: Social Influence and Compliance Gaining","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gass, Robert H\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Routledge\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e 6\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 450\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePartNumber:\u003c\/b\u003e 29 Line drawings, black and white; 21 Ha\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 04-04-2018\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.\nInstructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9781138630611\u003c\/p\u003e\u003cp\u003e\u003cb\u003eModel:\u003c\/b\u003e 29 Line drawings, black and white; 21 Ha\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eItem Condition:\u003c\/b\u003e New\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":51756011323693,"sku":"FBA_1T47738","price":159.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5853\/5981\/files\/61ONjlKYUnL.jpg?v=1768484404","url":"https:\/\/silkroadstore.us\/products\/persuasion-social-influence-and-compliance-gaining","provider":"Silk Road Store","version":"1.0","type":"link"}