{"product_id":"marketing-management-knowledge-and-skills-11th-edition","title":"Marketing Management: Knowledge and Skills, 11th Edition","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. Paul Peter\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e 11th\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003eUsed Book in Good Condition\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 816\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePartNumber:\u003c\/b\u003e 9780077861056\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 11-10-2012\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780077861056\u003c\/p\u003e\u003cp\u003e\u003cb\u003eModel:\u003c\/b\u003e 9780077861056\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eItem Condition:\u003c\/b\u003e New\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51752719614253,"sku":"FBA_1T46768","price":49.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5853\/5981\/files\/51yfPa0mN-L.jpg?v=1768463848","url":"https:\/\/silkroadstore.us\/products\/marketing-management-knowledge-and-skills-11th-edition","provider":"Silk Road Store","version":"1.0","type":"link"}