{"product_id":"how-customers-think-essential-insights-into-the-mind-of-the-market","title":"How Customers Think: Essential Insights into the Mind of the Market","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zaltman, Gerald\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Harvard Business Review Press\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e 1\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003eGreat product!\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 323\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePartNumber:\u003c\/b\u003e 9781578518265\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 21-02-2003\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter \u0026amp; Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9781578518265\u003c\/p\u003e\u003cp\u003e\u003cb\u003eModel:\u003c\/b\u003e 9781578518265\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eItem Condition:\u003c\/b\u003e New\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51756842090797,"sku":"FBA_N_80060","price":32.48,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5853\/5981\/files\/811jl08S-3L.jpg?v=1768486735","url":"https:\/\/silkroadstore.us\/products\/how-customers-think-essential-insights-into-the-mind-of-the-market","provider":"Silk Road Store","version":"1.0","type":"link"}