{"product_id":"global-strategic-management","title":"Global Strategic Management","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lasserre, Philippe\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Red Globe Press\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e 4\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 492\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePartNumber:\u003c\/b\u003e 29496321\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 11-12-2017\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.\n\nThis is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.\n\nNew to this Edition:\n- New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy\n- More on e-business and the internet in global business\n- A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text\n- Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9781137584588\u003c\/p\u003e\u003cp\u003e\u003cb\u003eModel:\u003c\/b\u003e 29496321\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eItem Condition:\u003c\/b\u003e New\u003c\/p\u003e","brand":"Red Globe Press","offers":[{"title":"Default Title","offer_id":51751362003245,"sku":"BOOKS_GSM_1","price":47.01,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5853\/5981\/files\/71AZpWunnwL.jpg?v=1768453479","url":"https:\/\/silkroadstore.us\/products\/global-strategic-management","provider":"Silk Road Store","version":"1.0","type":"link"}