{"product_id":"gettysburg-memory-market-and-an-american-shrine","title":"Gettysburg: Memory, Market, and an American Shrine","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Weeks, Jim\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Princeton University Press\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003eUsed Book in Good Condition\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 288\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 27-04-2003\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e The site of North America's greatest battle is a national icon, a byword for the Civil War, and an American cliché. Described as \"the most American place in America,\" Gettysburg is defended against commercial desecration like no other historic site. Yet even as schoolchildren learn to revere the place where Lincoln delivered his most famous speech, Gettysburg's image generates millions of dollars every year from touring, souvenirs, reenactments, films, games, collecting, and the Internet. Examining Gettysburg's place in American culture, this book finds that the selling of Gettysburg is older than the shrine itself.\n\nGettysburg entered the market not with recent interest in the Civil War nor even with twentieth-century tourism but immediately after the battle. Founded by a modern industrial society with the capacity to deliver uniform images to millions, Gettysburg, from the very beginning, reflected the nation's marketing trends as much as its patriotism. Gettysburg's pilgrims--be they veterans, families on vacation, or Civil War reenactors--have always been modern consumers escaping from the world of work and responsibility even as they commemorate. And it is precisely this commodification of sacred ground, this tension between commerce and commemoration, that animates Gettysburg's popularity.\n\nGettysburg continues to be a current rather than a past event, a site that reveals more about ourselves as Americans than the battle it remembers. Gettysburg is, as it has been since its famous battle, both a cash cow and a revered symbol of our most deeply held values.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780691102719\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eItem Condition:\u003c\/b\u003e New\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":51748702355757,"sku":"0000006085","price":36.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5853\/5981\/files\/71B9vg-cJEL.jpg?v=1768392987","url":"https:\/\/silkroadstore.us\/products\/gettysburg-memory-market-and-an-american-shrine","provider":"Silk Road Store","version":"1.0","type":"link"}